Yes! 50 Scientifically Ways to Be Persuasive – Noah J. Goldstein

Yes! 50 Scientifically Ways to Be Persuasive – Noah J. Goldstein

You love it when people say “yes” to you. Right? And why shouldn’t they say yes when you have the best intentions and great ideas? Yes, you have the best intentions and great ideas. However, the next person believes the same about his/her intentions and ideas. Therefore, somehow you need to make people abandon what they believe and adopt yours.

This book is a tool based on science about how to make that step, how to convince people that your message is the “right” one.